Writers vs. Bosses: Who Should Manage the Guest Posting Relationships?

As a full-time guest contributor, I have been asked whether or not I think that writers should manage the relationships with editors. My answer is always a quick “yes,” but is this best for every company? If you run a large company and have several guest writers, it is incredibly common for these relationships to get mixed up. Documenting what writer talks to which website is a must, but this isn’t fool proof. There are a few things that can go wrong:

  • Crossover Pitching. Full-time writers are pitching several sites every day, so it’s common for two writers to pitch the same site. This can annoy websites and make your company seem like a content farm as opposed to a real site concerned with more than just SEO link-juice.
  • Too Many Contacts. Because SEO benefits work best if you are contributing to a variety of sites, it only makes sense that after a while, a writer will have a ton of contacts to manage. This makes it harder to keep up with them all, and so some might get pushed to the side (or worse, neglected and give your company a bad reputation).
  • Communication Confusion. There could be confusion in communication regarding how your company wants writers to approach different websites. With so many writers keeping in contact with so many editors, there likely won’t be consistency (which is usually OK, but it’s something to consider; especially when hiring new writers).

With all of the things that could go wrong with writers managing their own contacts, it only makes sense to wonder whether or not this is the right approach. Would it be best to hire someone to collect all of the content and mange the relationships?

Why Writers Should Manage Their Own Relationships

Employers have brought up these concerns to me in the past, so I have given the issue a lot of thought. Some of the things that could go wrong are certainly valid, but it seems to me that more things would go wrong if a writer wasn’t in charge of his/her own contacts. There are really two major things that I see wrong with that approach:

  1. The work is always evenly distributed when writers are in charge of writing and placing their articles. Sometimes there is more writing that needs to be done and less pitching, and sometimes it’s the other way around. If you split this up into two jobs, you might find one employee swamped with too many articles to pitch, while the other employee then has to stop writing.
  2. It’s hard to write for eight hours straight, so your production will likely suffer. Every writer that I know enjoys talking with editors because it’s a nice break in the day. Writers block is a real thing, so you need breaks.

It is up to a company to decide which approach works best for them, but my advice is always to put their writer’s in charge of their own articles. A good writer will be able to talk with editors professionally and represent your company in a good light. Although you might run into a few bumps in the road, no one knows an article better than the writer. He/she should be able to pitch that article better than any third party.

What have your experiences been with SEO writers and managing editors? Did you find that one approach works better than the other? Let us know your thoughts in the comments below.

Photo Credit: projectneon.org

Amanda DiSilvestro is a graduate of Illinois State University. Although she graduated with an English Education degree, she found herself working as a full-time blogger in the SEO/social media department at HigherVisibility SEO, a leading franchise SEO company.

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