We’ve been hearing for years that “Content is King,” that including photos in blog posts is important to grab the reader’s attention and enhance the content and so on. But now is the time to take it a step further and consider adding videos to your blog content.
At a time when transparency and branding are essential to success, video blogging can help you do just that – build connections with your blog and website visitors.
We all have excuses, “I don’t have the right equipment,” or “It takes too much time,” or “I don’t understand how to do it.” But you can make the decision to continue with excuses or take the next step. That’s not to say it won’t be challenging, because it will be, like anything else in life, but it can be done. So let’s get started.
Video Blogging – Where to Start
The first and likely the easiest step, is signing up for a YouTube account if you don’t already have one. You can do this right in your Gmail account. YouTube is the best choice to start learning about video blogging because:
After you’ve created an account, you need to set up a personal profile also known as a channel. Take the time to fill in the “About me” section and include information about what you do and also your blog address. Including information about yourself is essential so people can identify with you and understand your core competencies and skills. This channel will host all of your videos, while also allowing users to subscribe to your channel.
Video Blogging – What Should Be in the Video?
Deciding what to include in the video can be a frustrating process for beginners, particularly if you are camera shy. To make the process less daunting, think of the video as a blog post and write down talking points that you would include in a written post so you can organize your thoughts. This is the same information you want to include in your video.
Video Blogging – Recording
You have two options with YouTube, you can record directly by utilizing a webcam or you can upload a pre-recorded video. This is a personal choice. Most laptops have built-in webcams these days making it easy. But if you plan on making videos when you are out and about, a video camera is going to be needed.
As an aside, at the very least, try to include an introduction paragraph in the video post. You need to give people a reason to click and watch. I like to know that information beforehand and I can’t be the only one.
Video Blogging – Formatting
The following formats can be used with YouTube – Avi, WebM, Flv, Wmv, Mpeg 4, 3GPP and MOV.
The above information leans heavily on using YouTube for video blogging. But, one of my favorite video bloggers, Lynn Terry, has an outstanding post on the Video Editing Software and Hardware that she uses.
If it’s simply not a matter of excuses but you simply don’t have a want or need to add video content to your blog, you can just as easily embed videos from other YouTube members. But just think, if you make your own videos, other people can embed your video on their blog, which in turn expands the reach of your audience.
Lastly, wireless internet in all forms allows people to view your content on their tablet, smartphone, computer from home, the coffee shop – literally anywhere. It’s your job to keep them engaged and coming back for more. Videos are simple – people can see you and hear you. Just take a look at how popular reality television has become, this is more or less the same idea.