Smart Marketing Resources for Small & Start Up Businesses
So you have some information you think is newsworthy—something that will interest the public and earn you some media coverage, as well. Maybe it is an announcement on a large sale you will be having in which a part of proceeds will go to a local non-profit organization. Or maybe you have won an important [...]
“By the year 2014, mobile internet should take over desktop internet usage,” according to Tag Microsoft. With the world going mobile, not only do you have to worry about how your site renders on Internet browsers, you also need to ensure your site renders properly on mobile browsers. With so many new cell phones hitting [...]
As entrepreneurs, small business owners, even as consumers, we have all heard the saying, “The customer is always right” countless times. This is a saying, though, that applies to more than just customer service. It also works with marketing. If you do not know what your customers want or even who they are, you will [...]
LA or NY? The City of Angels vs. The Big Apple. This long-standing question has consistently served as a hot topic for debate, founded years ago when the first journalist, aspiring director, and actor all tossed their mortarboards into the air at their communications school’s commencement. Some will inevitably pack up their wagons and blog/publicly [...]
Point of View or POV reports are generally created by an advertising firm or your marketing staff to help determine whether or not a particular marketing channel will connect with your target audience. Business owners have to make the investment to advertise and when they do so, they want to promote the products to a [...]
Lately I have been talking to more and more people about social media for their business: the importance of it, best practices and examples. That last part has become the most important. I have noticed that the more examples of good and bad Facebook Business Pages and the more examples of specific things they can [...]
Considering we’re in the middle of tablet fever with everyone from Samsung to Barnes & Noble trying to cash in, it’s hard to imagine that the iPad’s original release was generally met with the question, ”But what the hell are we supposed to do with this?” Much as Apple predicted, entrepreneurs and independent software innovation [...]
In the first entry of this series of Video Advertising posts was on the Power of Videos on YouTube, we spoke about the SEO benefits of video, measurement capabilities and ad placement opportunities. In this next entry, we are going to walk you through the different types of ad placements and the performance that you [...]
Do you feel overwhelmed by the huge amounts of information you consume online these days? Do you find it annoying that you have to monitor your company’s social media presence on multiple platforms? Well, you’re not alone. Unfortunately, this is the current state of social media. According to Nova Spivak and his recent article for [...]
Quid-Pro-Quo: Necessary for Social Media Survival
In the PR world, “quid-pro-quo” has become a dirty word. In the realm of small business and social media, I am going to have to beg to differ. I think that favors done under the table that are unethical in nature certainly qualify as being in the “dirty word” category. Genuine appreciation and partnership, however, [...]