20 Myths to Steer Clear of When Starting a Small Business

Interview with Mike Glezos

Several myths related to small businesses are well nurtured by people and eagerly passed on to new entrants. However, to run your business confidently and successfully, you need to have clarity in your mind and not get confused with these false notions.  1. If you are a start-up the Government will provide a grant There is no blanket assistance or grants that the Government … [Read more...]

7 Trump Cards Small Businesses Hold Over Large Businesses

trump card feature

Sometimes running a small business can feel like a race against time with the odds of success dwindling with each passing minute. At times like that, it’s easy to look at the resources available to large businesses with envy. Then we try to benchmark their strategies, burning even more of our budget. In these moments of desperation, it’s easy to forget that small businesses … [Read more...]

5 Digital Trends and Tactics Small Businesses Can Simply Ignore

digital trends

On the Internet, people want clear information and social engagement — not overt sales pitches — so marketers are focusing on delivering quality content and fostering relationships. Community building, inbound marketing and content seduction are among the most popular strategies at play today. As Google's algorithms continue updating and web design boundaries continue … [Read more...]

Is Your Business a Gathering Place?

Country Store

You’ve begged and borrowed to start your small business. You’ve spent weeks or months building your retail store or your online store. You’ve bought your equipment and inventory, set up your cash register or shopping cart, hired a couple of employees and hung out your “open” sign. You’re like a racehorse at the starting gate, ready to greet your new customers and start making … [Read more...]

Vital Small Business Statistics, Trends and Facts for 2014

clf family

The small businesses landscape in the United States has experienced many changes during the past few decades. Thanks to advancements in technology it has become easier for people to create and run businesses without insurmountable operating expenses. This has led to small business growth nationwide and changes in the way in which businesses operate. Below is a discussion of … [Read more...]

7 Ways Small Businesses Can Get Involved in Their Community

taste of philadelphia

Running a small business can be a challenge, but the best way to make an impact with your business is to first make an impact in the community you serve. Find out how to make what you are trying to sell relevant to your community by becoming a critical part of what it is that they need most: people who are willing to connect with them on a real and meaningful level. Whether … [Read more...]

5 Social Media DON’Ts for Small Businesses

five social media donts for small biz

In this day and age, it should come as a shock to no one that the use of social media networks are imperative to any small business looking to succeed. With their ability to reach so many people so quickly and easily, such platforms are truly invaluable assets when publicizing a product or company. However, there are ways that Facebook, Twitter, Reddit and the rest can be … [Read more...]

Small Business Owners and Marketing Insights

mind gears

I have directly worked with many small business owners in a dense city. From my experience, I noticed a variety of high-level thought patterns among these owners. The theme of these thoughts deals with business model and life-force. While they were not offering innovations like solar power parts, they all had a unique place in the market. I broke them down into three ideas … [Read more...]

Tips and Resources for Writing Popular Press Releases

Writing Press Releases

So you have some information you think is newsworthy—something that will interest the public and earn you some media coverage, as well. Maybe it is an announcement on a large sale you will be having in which a part of proceeds will go to a local non-profit organization. Or maybe you have won an important award in your industry or your company has made a few major … [Read more...]

Mobile Marketing Tips for Small Businesses

Mobile Marketing

“By the year 2014, mobile internet should take over desktop internet usage,” according to Tag Microsoft. With the world going mobile, not only do you have to worry about how your site renders on Internet browsers, you also need to ensure your site renders properly on mobile browsers. With so many new cell phones hitting the market, including Androids, tablets and … [Read more...]