Thanksgiving weekend is one of the biggest shopping weekends of the year starting with Black Friday and ending with Cyber Monday. 2011 marks the second year that Small Business Saturday is falling nicely in between.
Founded by American Express in November of 2010, Small Business Saturday is an effort to help small businesses with what they need most: a greater demand for their products and services.
American Express asks us all to pledge to do something huge by shopping “small” – at local businesses – on Saturday, November 26th, 2011 in order to help these businesses thrive. You can shop “big” for Black Friday and online on Cyber Monday, but pledge to shop at small, local businesses in between on Saturday.
More than just a push for business on this single Saturday of the year, American Express outlined ways that small business can leverage Small Business Saturday for their businesses, providing them with tools to use for this event. On the official Small Business Saturday website, American Express helps small businesses promote their business, rally their customers and create offers for this event.
The hope is that the buzz will generate an awareness of small businesses to keep people coming back all year long.
Personally I think that some of the best gifts come from small, local businesses that provide unique and personal products and services. Shopping small around the biggest gift-giving season is a great idea all around.
I strongly suggest that you visit the Small Business Saturday website and watch the 1 minute video about the movement. It’s truly inspiring.
Get Busy Media has pledged to shop small on Small Business Saturday, and we’ll report back with our experiences – and we want to hear about yours too!
Have you pledged to shop small on Saturday, November 26th?
Is your business doing anything to leverage the movement?