Mobile Marketing Tips for Small Businesses

Mobile marketing tips“By the year 2014, mobile internet should take over desktop internet usage,” according to Tag Microsoft.

With the world going mobile, not only do you have to worry about how your site renders on Internet browsers, you also need to ensure your site renders properly on mobile browsers.

With so many new cell phones hitting the market, including Androids, tablets and smartphones, it is important that your site is optimized for mobile visitors to effectively cater to this burgeoning mobile market.

Mobile marketing, unlike standard marketing practices, affords the advantage of knowing exactly where your customer is. This essentially means the advertisements are served based on a consumer’s location, which in turn greatly enhances sales and/or business, particularly for local businesses. In fact, mentioning a location in mobile ads and search results can increase click-through rates by up to 200%.

Is your Site Mobile Friendly?

WordPress is one of the most common platforms used by bloggers, which is also popular for its user-friendly interface. By utilizing plugins such as WP Touch, it’s easy to customize your site’s appearance to enhance the user experience by making the site faster and user-friendly.

Below are some key tips for providing a mobile friendly site.

  • Visitors are typically in a rush or multitasking while on his/her smartphone, therefore you need to capture and retain his/her attention while prompting him/her to take action. The most effective way to do this is twofold – keep the content concise and keep the navigation as simple as possible. Overly complicated websites have a higher bounce rate, meaning visitors quickly leave.
  • This should be obvious and yet it is overlooked quite often – make it simple to contact you by emailing you, calling you or leaving a comment. Making the user search for contact information is a surefire way to have them leave your site out of pure frustration.

Mobile Search

One half of all local searches are performed on mobile devices, according to an article by Atlas Advertising.

I can’t speak for everyone, but when I’m on my smartphone I’m usually in a rush and the quicker the results, the better the chances of my staying on the site. In fact, I’m one of the 85 percent that is often using my smartphone while watching television.

The sooner you learn to embrace these new technologies, the better your site will be. As an affiliate marketer and blogger, I always try to think of my own quirks when designing my sites and I’ll be the first to tell you that I’m impatient. While I don’t always have much time in general, I will keep clicking through sites until I finally find what I need.

Keeping Up With the Competition

Although the world has gone mobile, not all of your competitors have optimized their site for mobile search. In fact, it is estimated that less than 5% of online businesses have mobile-friendly sites. Taking the time now, to adjust your site to make it more mobile- friendly will give you a competitive edge.

Obviously, if you are a smaller brand you can’t keep up with the big brands but look to them for examples. A recent study by Mobile Metrix found, “4 in every 5 smartphone users – 85.9 million in total – accessed retail content on their device in July alone.”
Brands embracing mobile marketing include – Amazon leading the race as the top retailer. But, as far as brick and mortars go, Best Buy, Target and Wal-Mart were the top three in terms of smartphone users.

Mobile Spending & Stats

“7.96% of all web traffic in the U.S. is mobile traffic.”

The shopping season is already in full swing for most people. Amazon is mentioned above and I can attest that I order from their site, with my mobile device quite frequently. I do this so much so that Amazon Prime was a no-brainer for me. And, that’s the point, cell phones are portable and allow customers to purchase right then and there, often times with only a few clicks. While your site may be on a smaller scale, the idea is the same. Make it easy for your visitors to read and/or spend.

Shopping and reading are core functions and reason enough for you to ensure that your site is mobile-friendly, but it also equates to more financial opportunities for your site in terms of other businesses that will want to pay to advertise on your website or for you to display contextual ads.

According to the Mobile Marketing Association (MMA), a survey of 1,000 U.S. adults found that mobile’s influence over consumer shopping behaviors is greater than it was a year ago. The study confirmed a vast majority, (87%) of respondents will reportedly use their mobile device to change how they shop this holiday season. It’s not too late to get started, don’t forget Valentine’s is also around the corner!

The information above includes some easy tips for making your site mobile-friendly and also includes stats that you, as a business owner, simply can’t ignore. The key is to never stop fine-tuning and testing your site so you can stay ahead of the game; or in the game for that matter.

Happy Holidays!

Oh, and, if you have few extra minutes, also read my guest post, “Video Blogging with YouTube for Beginners.”

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  • http://www.bizsugar.com/ Heather Stone

    Hi Chrissie,
    Thanks for the great guest post and, Jim, thanks for sharing it with the BizSugar community. With the incredible growth of mobile, this should be a no-brainer. If you don’t think about this stuff you could be giving away a lot of potential customers.

  • Chrissie Cole

    Hi, Heather,

    Thanks so much for the kind words! I’m glad you liked the post. I couldn’t agree more, it really is a no-brainer. More and more companies – big and small – need to start paying attention. Thanks again!

  • Hannah Vergara

    Hi Chrissie,

    Thanks for all the great stats incorporated throughout this piece. I really enjoyed the Tag Microsoft infographic and passed it along to my team. Business is always in motion and it’s best to be ahead of the game & adapt to our ever changing economy.

  • http://www.buraq-technologies.com/ ambreen11

    Great points in this article! thank you for sharing! If your company wants to take advantage of this newfound mobile audience, your website has to be optimized for mobile phones. Every website that launches a mobile version of the site sees a dramatic Increase in mobile traffic, and overall website traffic within a few months – usually over 50%.