When you’re a start-up it’s hard enough to stay organized. Between financing your business, managing customers, developing your product and value proposition and growing your team, organization is the last item on your to-do list. Enter Korinne Kubena Belock, the professional organizer.
After a decorated career working in politics for over a decade in Washington, DC and New York City, Korinne was looking for a change and decided to apply her skills learned in the fast-paced culture of the White House to a new career. Her conclusion: start her own business. Korinne realized that starting her own business allowed her to apply her skills to her craft while working her own hours and being her own boss. Her idea quickly gathered steam and by January, 2011 her business, Urban Simplicity, was up and running.
What is Urban Simplicity?
Urban Simplicity “organizes your life and designs custom systems to make sure you stay organized,” according to Korinne’s website. To the passing eye, this may seem like a common problem and for some, too broad of a problem to even try to address. She knew starting out that she had to position her company and her company’s services to a market with a need. She conducted research into how she wanted to position her company…a ton of research.
Her Business Takes Shape
Early on, Korinne acknowledged the difficulties of starting and running a business solo, “it’s a little overwhelming when you’re one person running a business.” Through an intense and meticulous examination of her competitors and the current marketplace, Korinne decided it best to zero in on home-based businesses. From this focus, her tag line was born: “Home, Work, Life Simplified.”
In the first six months since launch, she has found her clientele to be predominantly in their 30’s and 40’s who, at this stage of their lives, are juggling family, work and life responsibilities with a dose of chaos tossed into the mix. Initially, Korinne struggled with the idea of being a jack-of-all trades or focusing in on one specialty that she would master. She asked, “Do you over-market yourself on selling too many things or do you market yourself on selling one thing that you are very good at?” After working in politics for a decade and juggling the numerous responsibilities that were thrown her way, she decided on the former option…she would be a jack-of-all trades.
Why Should People Go to Korinne?
Korinne’s main value proposition is rooted in her ability to set up systems that effectively organize and streamline a person’s life, and by extension his/her business. To set-up an effective system, she identifies time management issues that plague an individual based on an analysis of their priorities. The work and home aspects of her tag line comprise the majority of her work. The life aspect is interesting, she recalls, “it usually means [my customers] are going through something and the changes they are going through, in terms of organization, are affected by one of those life experiences.” Korinne wants to help these types of people…that’s her goal.
Coaching and education work in concert for Korinne. She does not claim nor does she wish to be known as a life coach, she’s simply there to educate and motivate, with the end goal being to install and automate a system for small business owners to remain organized.
Case in Point
Korinne recalls one particular client who represented the classic case of how disorganization leads to lost productivity: “I had a client who was an interior designer. She had a fantastic business. She was sort of re-launching it after having a couple of kids. She was great at what she did, but she really needed to focus on the business end of what she was doing. I helped her set up her accounting files and deal with some of the clutter in her home so that she had a place in her home office all to herself. That’s a big one because when you’re doing business in your home or small office, space is critical.”
Her productivity shot through the roof. She had a place for everything.
What’s Next for Urban Simplicity?
Unsurprisingly, Korinne continues to look to grow her business and eventually look to service businesses out-of-the-home. She recognizes that a key driver for her growth is social media, “you have to launch a small business with social media.” She practices what she preaches and can be found weekly on Urban Simplicity’s blog. She welcomes all feedback and comments on how to grow her business. Here’s to staying organized, being more productive and driving your business to success!
Need to de-clutter your life? Korinne can be reached here.