There are millions of bloggers around the globe, but only a small fraction can be considered great bloggers. Great bloggers captivate audiences, inspire action, and dictate trends. Though there is no concrete recipe for success, there are a few traits that all great bloggers share:
Speak to your audience with your true voice. This will allow you to communicate clearly and honestly connect with others. Many people can smell a phony from a mile away, so be yourself to be truly successful.
Television shows air the same time every week, because routines are easy to follow. Make it easy for your readers to follow your blog by posting often and predictably. Don’t begin writing a post per day and then go missing for a month.
Do your posts invoke conversation? Ask questions and get your audience thinking and reacting. When you engage readers, they will connect with you on a personal level and share your posts with others.
Be the expert in your field. Don’t just regurgitate news and copy the posts of others. Instead, make your mark by creating original content that displays your knowledge. Try to connect others you know and cement yourself as the go to resource in your industry.
The GREAT bloggers of the world understand fundamental marketing principles. Pick a target market and zero in on them. Address the needs, wants, and desires of your niche and your audience will follow you wherever you choose to take them.
At the end of the day, a great blogger is defined by a great audience. Use the above tips to captivate your readers and keep them coming back for more. At the end of the day you are an educator and leader, and your followers depend on you to be G.R.E.A.T.