On Monday night, I was fortunate enough to interview Michael Stelzner, Founder of SocialMediaExaminer.com and author of the new book Launch: How to Quickly Propel Your Business Beyond the Competition. In this interview, I speak with Mike about the meteoric growth and success of Social Media Examiner.
Just two weeks after launch in October, 2009, Technorati rated Mike’s blog among the world’s Top 100 Small Business Blogs. Within 12 months, Social Media Examiner acquired more than 40,000 email subscribers and earned over $1 million. In just 20 months since launch, Social Media Examiner has been named a top-25 business blog by both Technorati and Ad Age and a top 5 small business blog by Technorati. [pullquote]In just a year and a half, Mike’s return on his $4,000 startup investment is $3,000,000 (and rising).[/pullquote]
Mike had no previous experience in social media.
Below is our conversation: