What are infographics?
If utilized properly, infographics can be a very powerful option for small businesses to expand their reach, drive more traffic and inbound links, receive hundreds of social shares, engage readers, and even increase ROI. With visual learners dominating the online market, infographics can make the difference between a potential client and mere visitor for a small business. As a small business you can apply infographics with two primary methods:
- Create an infographic for a much larger website with an embeddable link going back to your site
- Create an infographic on your site and promote it to your readers, relevant industry websites, and infographic directories
There are several ways that infographics can positively impact a small business:
Reduce bounce rates
The science of bounce rates (the percentage of users who visit only one page on a site before exiting) has been hotly debated. As a small business, your website has the obvious goals:
- Inform visitors
- Sell a product
Many small businesses have yet to incorporate a blog and set up social media profiles. For those that have, infographics cause new visitors to follow this pattern:
- Discover infographic via referral and land on your site
- (Hopefully) enjoy the infographic
- Click through your site to learn more (thus reducing bounce rates)
The ongoing proliferation of social media platforms, whether it’s Facebook, Twitter, or Pinterest, allows infographics to skyrocket. As many of these services rely on the sharing of attractive, concise yet effective content, infographics feel right at home on social networks.
Think of it like this.
When your blog content is shared, the actual piece of content itself is like the hood of a car (the first thing you see). You can have a completely bland, monotone color (think plain text) or have jazzy and appealing stripe styles (think mustang hood stripes).
Infographics attract and generate interest because:
- We can instantly see the content
- We can expand it in just one click
- We can digest all of the information in 30 seconds or less