Infographic: Organic vs Paid Traffic Explored

Does anyone actually click on the paid ads in Google search results? Apparently, yes. And much more often than you’d think.

This infographic put together by the folks at WordStream proves that when the purchase intent is high, searchers are almost twice as likely to click a paid listing over an organic listing on Google. For small business owners, this still proves to be one of the lowest cost, highest opportunity marketing options available.

Check out the rest of the stats in the infographic below:

© WordStream, provider of a Google Keyword Tool for Search Marketing.