5 Must-Dos on Twitter for Every Entrepreneur

Twitter-entrepreneur2

Twitter, with 241 million monthly active users, is a social platform you cannot afford to ignore. As an entrepreneur who wants to engage the attention of a perceptive target audience, there can be no better friend than Twitter. It’s a great tool for community building, extending brand awareness, connecting with other businesses and listening to conversations about your brand. … [Read more...]

5 Digital Trends and Tactics Small Businesses Can Simply Ignore

digital trends

On the Internet, people want clear information and social engagement — not overt sales pitches — so marketers are focusing on delivering quality content and fostering relationships. Community building, inbound marketing and content seduction are among the most popular strategies at play today. As Google's algorithms continue updating and web design boundaries continue … [Read more...]

How to Establish a Virtual Presence Anywhere in the World

3 Technology Strategies to Grow Your Biz

Look at that guy over there staring intently at the molded piece of aluminum and glass, moving his thumbs deftly over the front of the object without making a sound. Yeah, it’s a smartphone, and he could be doing one of 10,000 different things with it. 2014 couldn’t look any different than, say, 1985. Aside from the ‘80’s nostalgia that will (hopefully) never go away, … [Read more...]

Building Community From the Ground Up

Building Community

How did I build the Vsnap community? Well the idea is brilliant and when we launched EVERYONE was stoked about it. :: drops the mic :: Well, that may have been awesome, but that's not exactly how it went down. Here's the real deal, and I hope you startuppers find it helpful! How it started... I joined Vsnap, pre-product, in May of 2011. If you want to read the whole … [Read more...]

Online Marketing Ideas For Valentine’s Day

Valentine's Day

Valentine’s Day is the perfect time to update your email marketing campaign through well- designed sales promotions. The key for successful online retailers is learning how to make Valentine Day emails that are bound to capture everyone’s gaze and give a boost to your Valentine’s Day campaign. In addition you should create a special page on your website that will complement the … [Read more...]

Happy 10th Birthday Facebook!

Facebook Turns 10

Facebook, the world’s most popular social networking website was born on February 4th 2004. 10 years on and the website is as strong as ever with over over 1 billion users. This number is phenomenal in itself but more so for the fact that the medium of social networking was largely unheard of until the early 2000s. While Facebook was not the first social network on the … [Read more...]

Social Media Connects You To Friends, Fans and Hackers

Network Security

It's an unfortunate truth of the Internet era: if it exists, someone will hack into it. This means that every business that has a social media account on Twitter, Facebook, Tumblr, Instagram, Pinterest or any of the other numerous social networks has just opened up its sensitive customer information to potential hackers. Take Burger King, for example. The fast food giant … [Read more...]

Digital Marketing Trends 2014 Infographic

Digital Marketing Trends in 2014

2013 was a crazy year for digital marketing. Google made some big moves that have completely altered the way we do search engine optimization. In particular, the Hummingbird update, the privatization of keyword data for organic searches, the added significance of Authorship and the lack of a PageRank update since February all indicate a major shift in how we’ll be doing SEO in … [Read more...]

5 Brands that do Online and Offline Marketing Perfectly

Online Business

We know that small businesses rely heavily on marketing to grow their brand and earn new customers, but small businesses don’t always choose the perfect blend of online and offline marketing activities to gain the furthest reach and connect with their audiences wherever they are. It’s often tempting to rely on old marketing tactics that have worked in the past, such as … [Read more...]