Smart Marketing Resources for Small & Start Up Businesses
The term microblogging is one that is often used in reference to social media posts. Any update you place on Facebook, Tweet you make on Twitter, post you share on Google+, or any other update on social media platforms can be called microblogging. However, not every post is equally effective. As PrintPlace points out, certain [...]
If you run an e-commerce website, you have likely experienced that feeling of apprehension – even panic – at walking away from your dashboard. You know how important it is to monitor your site closely so you can respond to trends or problems. From analytics to social media, you do a lot to keep the [...]
Teach a man to fish and you feed him for a lifetime. Teach a man about content marketing and you give him an incredible business advantage. This age of such advanced social media sharing and interactions can seem almost daunting to some, especially those who simply monitor their various accounts, maintaining their virtual side of [...]
Even if your small business isn’t selling retail products online, the fast-moving revolution in social shopping on the web has applications for any company. Pinterest may be the first widely accepted social network to have figured out the money problem inherent within social media. Whereas people go on Facebook to hear and see what their [...]
Yelp – your customers use it, and businesses seem to be benefiting from it. According to experts at How Stuff Works, “… Out of all of Yelp’s reviews, 85 percent of them have ratings that are three stars or higher, meaning many people come to talk about their positive experiences rather than the negative ones.” [...]
In September of 2012, folks have plenty to yap about. We’re lucky enough to live in the information age, where opinions, stories, charts, interviews and breaking news are shared instantaneously through our various social channels. Raise your hand if you followed Hurricane Isaac on your television last month? Not too many people I imagine. For [...]
With nearly 1 billion users and Facebook extending its tentacles into more and more of Asia and South America, Facebook attracts advertisers from businesses of all types. When you examine how material is distributed across the Internet, the playing field is somewhat equal. Everyone with an Internet connection has the ability to be a content [...]
It’s impossible to understand your place in the business world without taking a long, hard look at the competition around you. The competition not only teaches you a lesson about what you could be doing better, but also what tactics to avoid when you learn from the mistakes of other businesses in your industry. However, [...]
The world of marketing changes at such a rapid pace that even the savviest of business owners and marketers have a hard time keeping up to pace. We’re living in a world where content is churned out daily in the form of blog posts, press releases, videos, podcasts, social media updates, among many other tools [...]
QR codes, those little square bar codes you can scan with your phone, have been getting mixed reviews. Like any marketing medium, QR codes have to be applied properly to the right customer base to be effective. When put in front of the right customers, they can be powerful tools that drive new customers to [...]
