WhichPic Launch: Conversation with Founder Mike Jakovcic

LeBron James

Tell me more about WhichPic? What was the impetus for creating this app and how are you looking to position this app to users in the marketplace? One day I was looking through my pictures trying to figure out which picture I was going to put on LinkedIn as my LinkedIn profile picture. I wanted to use the most professional picture I had and I honestly couldn’t decide. In my … [Read more...]

Secrets Of Hyper-Responsive Customers

Hyper-responsive customers

Your business needs hyper-responsive customers to move forward. These customers are the backbone to any successful company and should heavily influence how you conduct yourself and operate your company. In order to market to these customers, you need to be able to first understand who they are and what influences their buying decisions. Who Are Hyper-Responsive … [Read more...]

Google+ Posts for the Masses: Why You Should Start Advertising Your Plus Posts

Google Plus Ads

Google has started yet another ad-volution: Google +Post Ads designed for the masses. Started just last April, companies have begun to personalize Google+ pages to advertise brands. The result? In just a few months, brand pages have more than 1,000 followers. The secret lies at the heart of Google’s philosophy – to emphasize the idea behind the thing it’s selling, to give … [Read more...]

Double Your Instagram Followers In Just 5 Minutes Per Day


Instagram is becoming a popular aspect of social media marketing and with more than 200 million monthly users it is easy to see why. That is a large audience that you could be tapping into in order to promote your products and services. So how do you get started? The great thing about Instagram is that you do not necessarily need to have a massive following in order to be a … [Read more...]

How Small Businesses can Leverage Online Marketing Channels

SEO for Small Businesses

Small businesses may not have the same budget, staff and influence of a large enterprise, but there are still plenty of opportunities for a creative company. And while it may seem like these big companies dominate the online market, that isn’t necessarily the truth. There are some advantages to being a small business in this competition because you can actually do a lot of … [Read more...]

LinkedIn Turns 11 [Infographic]

LinkedIn 11th Birthday

LinkedIn is a phenomenon in the human resources industry. Where previously the Resumé dominated the job search and job appointment procedure, there now also exists a new segment to the process: the LinkedIn profile. Today, over 300 million members worldwide have a profile on LinkedIn that can be leveraged by recruiters and individuals alike in the job search … [Read more...]

Social TV: The Past, The Present, and the Future

Social Media For Small Business

The worlds of social media and television seem to be very quickly becoming one in the same. Just a few years ago there was just live tweeting- actors, directors or even just fans of shows would tweet about their favorite program as it was transpiring. They would even create unique hashtags so fans knew how to join the conversation. Then there were second screen apps - Mobile … [Read more...]

Keeping LinkedIn Social; Tips from a Young Networker

LinkedIn for Business

It is not enough to just have a LinkedIn account - you have to actually use it!  I do not, however, mean use your LinkedIn account to highlight your own accomplishments. I mean use your LinkedIn account to create value for your network. Common practice on LinkedIn is to a) create a profile and b) accumulate connections. It seems to me, however, that the same practices … [Read more...]

How to Become a Google Plus Wizard [Infographic]


Still waiting for that owl to deliver your acceptance letter to Hogwarts? Well, it may be too late for that but it isn’t too late to become a wizard of social media! Recently, Forrester conducted a study on the various types of social media platforms and came up with some interesting data. Having your business present on Google Plus is definitely worth including into your … [Read more...]