Smart Marketing Resources for Small & Start Up Businesses
Where do I begin with my mother? She’s been there for me every step of the way. This has always been apparent to me during the last 25+ years of my life but recent change and reflection have truly made me appreciate the amazing mother she has been to my three sisters and me for [...]
There are too many business practices that are still carried out because, “That’s the way it has always been done.” It really boils down to me wanting to fight the bureaucracy of the office, employees who never see a client but have to wear a shirt and tie for some reason, people coming in at [...]
Below is a list of what I consider to be great resources and my “go to’s” for information on a variety of marketing topics: Search Engine Optimization Search Engine Land SeoMoz Search News Central Matt Cutts’ Blog – (Google’s Head of Spam) Pay Per Click Marketing PPC Hero Google’s PPC Blog PPC Blog PR, Social, [...]
Marketers know that packaging is one of the keys to selling a product, and they package goods with this end goal in mind. Marketers also rely on psychologists who have identified what causes products to jump off shelves and into consumers’ hands from product label printing and design to packaging as a whole. The Use [...]
Can you believe it? The calendar has already turned on May; June’s the new kid on the block. With Memorial Day now in our rearview mirror, we’re now officially in summer mode and for small businesses this often means leaner times (unless of course you are selling fishing equipment or renting boats). Instead of focusing [...]
The month of May is a month of wisdom. Hundreds of scientists, politicians, coaches, actors, writers and policymakers amble across the stage at countless numbers of commencements and deliver hair raising, riveting speeches to wide-eyed 22-year olds. Up until this point, this is about the only time you’re going to get the undivided attention of [...]
So, you have a website. Let’s assume it has a decent looking design, explains what your business is and does, list your products and services,and has a decent amount of content. That’s all you need, right? But is it enough to have a pretty design and simply list your business’ products and services? The harsh [...]
By now you know that we’re a digital marketing resource center that focuses on helping small businesses and startups with their marketing and communications strategies. Our support and expertise does not just reside inside this “digital marketing box.” We’re also here to provide you with tips outside of this box. I speak to too many [...]
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Tim Tebow may be the most talked about sports figure on the face of the planet. At 6’ 3” and 240 lbs, Tebow transcends his already formidable figure and his reach seems to have no bounds. Tebow has invented the act of “Tebowing,” where one gets down on one knee and prays. This act has [...]
