Smart Marketing Resources for Small & Start Up Businesses
So you have some information you think is newsworthy—something that will interest the public and earn you some media coverage, as well. Maybe it is an announcement on a large sale you will be having in which a part of proceeds will go to a local non-profit organization. Or maybe you have won an important [...]
As any writer knows, the hardest part of creating any sort of content is getting started. One of the tricks of the trade is to develop an idea of who it is that you’re writing for. It’s much easier to write with an awareness of the target audience in mind. Content marketers face a refined [...]
Whether you own a large corporation or a small business, chances are you can’t be everywhere at once. Imagine that, right? There is staff to manage, payroll to take care of, inventory to keep track of, business planning that needs to take place, and analysis that needs to be done, among many other things. Taking [...]
If you run an e-commerce website, you have likely experienced that feeling of apprehension – even panic – at walking away from your dashboard. You know how important it is to monitor your site closely so you can respond to trends or problems. From analytics to social media, you do a lot to keep the [...]
Organizational culture not only defines how your company is perceived by employees, it is how your business is perceived by the outside world. If you are going to succeed in the ever changing world of eCommerce, it is key to offer quality products, top of the line service, and have a culture that sets you [...]
When was the last time you contacted your client from 6 months ago? Or that guy you met at the meet up last spring who said he was really interested in learning more about your business? How about your old co-workers, bosses, mentors, advisers and colleagues? Let’s face it: relationships make or break small businesses. If we [...]
About 30 percent of small businesses don’t make it past their first two years, according to the Small Business Administration. One way to ensure your success is achieved is through being organized with your finances. Here are 6 financial tools for your small business that will help streamline your finances, making every payment, invoice and [...]
Is it possible to put politics and religion aside for a moment and discuss the recent Chik-Fil-A debacle as simply that—a debacle of PR, and of a well-known brand’s reputation being a little bit tarnished? Most consumers have long been aware of the company’s relatively conservative ownership; after all, this is a major fast food [...]
CRM stands for Customer Relationship Management and refers to a series of tools that help you manage various elements of communication you’ve had with a customer. For example, if someone emailed you through your website or contacted you via phone due to mailed postcards asking for more information, you would start tracking the communication you have with [...]
Yelp – your customers use it, and businesses seem to be benefiting from it. According to experts at How Stuff Works, “… Out of all of Yelp’s reviews, 85 percent of them have ratings that are three stars or higher, meaning many people come to talk about their positive experiences rather than the negative ones.” [...]
