Secrets Of Hyper-Responsive Customers

Hyper-responsive customers

Your business needs hyper-responsive customers to move forward. These customers are the backbone to any successful company and should heavily influence how you conduct yourself and operate your company. In order to market to these customers, you need to be able to first understand who they are and what influences their buying decisions. Who Are Hyper-Responsive … [Read more...]

Increase Your Productivity with these Automation Tools for Entrepreneurs

Send Tasks, Not Emails

As an entrepreneur you should always be striving for productivity. If you can do, in three days, the work that takes other people a week, you’re already well on your way to creating something lasting. Being efficient doesn’t necessarily mean working more either. For me, it’s about the best possible use of the time that’s available to you. But how can you make your working … [Read more...]

Bring Your Pet to Work: Why Your Furry Friends Create a Better Work Environment

Pets in Office

Many modern companies have taken measures to make the workplace a healthier, happier place for employees. We now understand that when people feel better, they work better and the company does better. It’s really a win-win situation. The most progressive companies go to great lengths to make the work environment pleasant. Twitter, for example, caters breakfast and lunch every … [Read more...]

3 Ways Cloud Hosting can Help Your SEO


If you’re a business you should have a website, and if you have a website you should be making some effort to optimize it for search. Recently cloud hosting has been added to the plethora of SEO tips out there, but is there anything to it? Check out the three points below to find out. In essence, even if cloud hosting doesn’t have a significant direct impact, you should … [Read more...]

Don’t Become a ‘Toxic’ Call Center – 5 Tips to Avoid the Pitfalls

Call Centers

As customers, we’ve all dealt with a ‘toxic’ call center at one time or another. Perhaps it was an airline reservation desk or a credit card customer service center. The details may vary but the core problem remains the same: unmotivated agents handling customer calls with undue haste and insufficient knowledge. Before you know what’s hit you, they have hung up and you’re no … [Read more...]

Chargebacks Could Thwart Your Entrepreneurial Brilliance


You have invested boucou cash in your upstart. You have rallied friends and family to help support the success of your brain child. Blood, sweat and tears have created the success that you’re currently enjoying. Now you’re smacked in the face with a financial conundrum: chargebacks, an entrepreneur’s worst nightmare. No one wants to give hard earned money back. So, what’s … [Read more...]

How to Piece Together Data to Tell The Whole Story About Your Customers

Google Analytics

Today’s consumer uses multiple channels and devices to interact with and eventually purchase from a businesses.  If you want to understand the complete story surrounding your customers, and effectively measure your marketing ROI, it’s important to take an integrated approach to measuring marketing channels and collecting data. As marketers, we all have one very important … [Read more...]

Seeking Business Funding as a Small Business Owner [Infographic]


Imagine having an income without having a boss. Sounds so ideal, isn’t it? That’s generally the arrangement when you are running your own business. But that’s just the tip of the iceberg. Owning a small business can mean owning all of the successes (and failures) of the business and drive the direction and tone for your company. It means taking more control of your  time, … [Read more...]

Community Engagement and Public Events; Stepping Outside our Comfort Zones

Hyper-responsive customers

How many public events (lectures, workshops, symposia, seminars etc.) have you attended so far this year? Of these, how many covered a topic you knew absolutely nothing about prior to attending the event? There is a lot to be said for attending public events, but I have come to realize that there is even more to be said for attending events that are far outside of your … [Read more...]

Migrating from Windows XP – Making It a Priority

Windows XP End of Support

Microsoft ended support for its popular operating system Windows XP on April 8, 2014. What does this mean for the estimated 1/3 of PCs still running the 13 year old system? If you are still using the XP OS, you may be more vulnerable to attack. Whether you a migrating to a newer operating system like Windows 7 or 8 or choosing to stick it out with XP, you need to make some … [Read more...]