Chargebacks Could Thwart Your Entrepreneurial Brilliance

ChargeBacks

You have invested boucou cash in your upstart. You have rallied friends and family to help support the success of your brain child. Blood, sweat and tears have created the success that you’re currently enjoying. Now you’re smacked in the face with a financial conundrum: chargebacks, an entrepreneur’s worst nightmare. No one wants to give hard earned money back. So, what’s … [Read more...]

How to Piece Together Data to Tell The Whole Story About Your Customers

Google Analytics

Today’s consumer uses multiple channels and devices to interact with and eventually purchase from a businesses.  If you want to understand the complete story surrounding your customers, and effectively measure your marketing ROI, it’s important to take an integrated approach to measuring marketing channels and collecting data. As marketers, we all have one very important … [Read more...]

Seeking Business Funding as a Small Business Owner [Infographic]

Entrepreneurship

Imagine having an income without having a boss. Sounds so ideal, isn’t it? That’s generally the arrangement when you are running your own business. But that’s just the tip of the iceberg. Owning a small business can mean owning all of the successes (and failures) of the business and drive the direction and tone for your company. It means taking more control of your  time, … [Read more...]

Migrating from Windows XP – Making It a Priority

Windows XP End of Support

Microsoft ended support for its popular operating system Windows XP on April 8, 2014. What does this mean for the estimated 1/3 of PCs still running the 13 year old system? If you are still using the XP OS, you may be more vulnerable to attack. Whether you a migrating to a newer operating system like Windows 7 or 8 or choosing to stick it out with XP, you need to make some … [Read more...]

My Conversation with Entrepreneur & Business Owner Steve Goedeker

Goedeker's

  Before we dive into the story of Goedeker's, I would love to hear more about your background prior to starting Goedeker's and a little bit more about the history of the store. My dad started Goedeker's in 1951 by repairing TV's in his basement. Soon after he opened a TV repair shop and then a few years later started selling TV's - I would work with my dad after … [Read more...]

Business Banking on the Front Nine

Golf Green

As a small business there are a number of different banking institutions to choose from, providing a variety of business services. Deciding which to build a relationship with can have major implications for a company’s future. Here are nine pointers to keep out of the rough and on the fairway. 1. Spotting the flag Up until recently the trend has been for the larger banks … [Read more...]

Strategic Planning for Your Marketing: eBook by IIM

Strategic Plan

Have you ever put a lot of thought into your company’s strategic planning process? Well if you’re a marketer or business owner, this is something you absolutely should dig deep into and reap the rewards of staying ahead of the competition while at the same time anticipating your customers’ needs and desires. A great starting point is this excellent free ebook by the people … [Read more...]

Tech Savvy Enhancements to Boost Small Business Revenue

tech savvy feature

Regardless of business size, bottlenecks are always present. There’s always a process that can be improved and made more efficient. With startups blooming left and right these days, it’s a bit overwhelming for businesses, small businesses especially, to weed through them all for the most suitable investment. It might be a $50/month subscription to an email marketing … [Read more...]

5 Reasons That Your Online Business’ Location Matters

Small Business Office

Location is everything. Presentation can make or break your business. It doesn’t matter if you manage 95% of your business from online, or if you’re a sales or marketing company that takes inbound calls and never speaks with customers face-to-face. If you don’t have the right location, you won’t get the business. Here are a few reasons you need even your online businesses to … [Read more...]