7 Google Analytics Dashboards for Small Business Owners

7 Google Analytics Dashboards

I recently walked into a local pizza shop with a few co-workers. We looked up their menu and phone number in a standard Google search, which Google and Yelp provided. I asked one of the pizza shop owners if they've ever considered creating a website. His response was: Ah, I don't really understand that stuff. Do you mean Yelp? They help us. I told him that Yelp is definitely … [Read more...]

Secrets Of Hyper-Responsive Customers

Hyper-responsive customers

Your business needs hyper-responsive customers to move forward. These customers are the backbone to any successful company and should heavily influence how you conduct yourself and operate your company. In order to market to these customers, you need to be able to first understand who they are and what influences their buying decisions. Who Are Hyper-Responsive … [Read more...]

7 Small Business Insights From Eye-Tracking Case Studies


Eye-tracking gives us a truly quantified view of both online and offline browsing (we can't get this data anywhere else). Thanks to the evolution of technology, marketers who make use of eye-tracking solutions can glean a world of data relating to how consumers interact with words and digital content. After collecting that data, they can make informed changes to the layout … [Read more...]

My Conversation with Pierre Drescher, Founder of The Creative Loft

The Creative Loft

Tell me more about yourself? What did you do before you founded The Creative Loft? I started The Creative Loft not too long after I graduated from University. I focused on Information Systems - I have always bridged the gap between information and technology. I was working for a company in Spain and then I moved back to New York where I worked in IT. I was looking to get … [Read more...]

9 Areas of SEO Many Small Businesses Neglect

small biz seo header

Your company may be doing search engine optimization, but is it doing it right? A surprising number of small businesses — many trying to perform SEO duties themselves with a limited staff — disregard important parts of the process. This can result in disappointing search engine rankings and, just as importantly, utter frustration on the part of your company. You may even … [Read more...]

10 Free Online Tools Every Internet Marketer Needs to Know


The world of internet marketing is always evolving and internet marketers need to stay on top of their game. It seems like every few weeks a new online tool comes out to help the burden of your work, but sometimes it can be overwhelming with all of the tools that are out there. There are plenty of paid subscription tools that help internet marketers out every day, but if … [Read more...]

3 Ways Cloud Hosting can Help Your SEO


If you’re a business you should have a website, and if you have a website you should be making some effort to optimize it for search. Recently cloud hosting has been added to the plethora of SEO tips out there, but is there anything to it? Check out the three points below to find out. In essence, even if cloud hosting doesn’t have a significant direct impact, you should … [Read more...]

5 Analytics Tools You Should Be Using

Google Analytics

The Internet is one of the primary avenues through which business owners connect with current and potential customers. Some might even go so far as to say that if your business is not on the Internet, it may as well not exist. However, even if your business has a dozen social media accounts, a mobile website and three YouTube channels, you could still be missing out on the … [Read more...]

How Small Businesses can Leverage Online Marketing Channels

SEO for Small Businesses

Small businesses may not have the same budget, staff and influence of a large enterprise, but there are still plenty of opportunities for a creative company. And while it may seem like these big companies dominate the online market, that isn’t necessarily the truth. There are some advantages to being a small business in this competition because you can actually do a lot of … [Read more...]

How to Do Content Marketing at Live Trade Shows

Content Marketing at Trade Shows

Content marketing is one of the trendiest buzzwords we’ve seen in online marketing in years, yet what most people refer to as content marketing is nothing new, and originated before the internet was even an idea. Content marketing has been around in some form for longer than we can pinpoint. The Content Marketing Institute has a compelling history of content marketing … [Read more...]