7 Content Marketing Mistakes to Avoid

fail

Everyone is jumping onboard the content marketing bandwagon as they should be. But be sure that you aren't just doing it haphazardly without having a concise goal in mind. You should know who your readers are, or who you want to be your readers, and speak to them. You should have a content marketing agenda to keep you on track and so you can complete your goals. But what … [Read more...]

The Story of Wheel Media & One Man’s Mission to Change the World One Non-Profit at a Time

Entrepreneurship

On Friday, I was fortunate enough to speak with Michael Rolph, CEO and Founder of Wheel Media, an agency that specializes in delivering web design, social media and SEO services to small businesses, with a focus on non-profits. In the late 90’s, Michael skipped out on a career in mortgage banking to go back to school to get a Master’s in Education, with the goal of working … [Read more...]

Finding Opportunities Online for Internet Marketers

haro

There are a bunch of online tools and strategies to find new opportunities to get  your brand or clients mentioned. Sometimes it can become a lot and overwhelming, so find the tools that help you be the most efficient that you can and forget the others for the time being. New Way to do Digital PR HARO – Setup alerts through Help a Reporter Out to be notified when something … [Read more...]

Holiday Season Advertising 101

2014 Holiday Planning Guide

You may have heard about the colossal Singles Day holiday sale that takes place in China every year. For some Chinese companies, 33% of their annual revenue can be generated from this one-day online shopping spree that puts Black Friday and Cyber Monday to shame. Last year, online spend in China exceeded $5.75 billion USD on that day alone, which was almost three times the … [Read more...]

7 Google Analytics Dashboards for Small Business Owners

7 Google Analytics Dashboards

I recently walked into a local pizza shop with a few co-workers. We looked up their menu and phone number in a standard Google search, which Google and Yelp provided. I asked one of the pizza shop owners if they've ever considered creating a website. His response was: Ah, I don't really understand that stuff. Do you mean Yelp? They help us. I told him that Yelp is definitely … [Read more...]

Secrets Of Hyper-Responsive Customers

Hyper-responsive customers

Your business needs hyper-responsive customers to move forward. These customers are the backbone to any successful company and should heavily influence how you conduct yourself and operate your company. In order to market to these customers, you need to be able to first understand who they are and what influences their buying decisions. Who Are Hyper-Responsive … [Read more...]

7 Small Business Insights From Eye-Tracking Case Studies

eye-tracking-post

Eye-tracking gives us a truly quantified view of both online and offline browsing (we can't get this data anywhere else). Thanks to the evolution of technology, marketers who make use of eye-tracking solutions can glean a world of data relating to how consumers interact with words and digital content. After collecting that data, they can make informed changes to the layout … [Read more...]

My Conversation with Pierre Drescher, Founder of The Creative Loft

The Creative Loft

Tell me more about yourself? What did you do before you founded The Creative Loft? I started The Creative Loft not too long after I graduated from University. I focused on Information Systems - I have always bridged the gap between information and technology. I was working for a company in Spain and then I moved back to New York where I worked in IT. I was looking to get … [Read more...]

9 Areas of SEO Many Small Businesses Neglect

small biz seo header

Your company may be doing search engine optimization, but is it doing it right? A surprising number of small businesses — many trying to perform SEO duties themselves with a limited staff — disregard important parts of the process. This can result in disappointing search engine rankings and, just as importantly, utter frustration on the part of your company. You may even … [Read more...]

10 Free Online Tools Every Internet Marketer Needs to Know

IFTTT

The world of internet marketing is always evolving and internet marketers need to stay on top of their game. It seems like every few weeks a new online tool comes out to help the burden of your work, but sometimes it can be overwhelming with all of the tools that are out there. There are plenty of paid subscription tools that help internet marketers out every day, but if … [Read more...]