5 Analytics Tools You Should Be Using

Google Analytics

The Internet is one of the primary avenues through which business owners connect with current and potential customers. Some might even go so far as to say that if your business is not on the Internet, it may as well not exist. However, even if your business has a dozen social media accounts, a mobile website and three YouTube channels, you could still be missing out on the … [Read more...]

How Small Businesses can Leverage Online Marketing Channels

SEO for Small Businesses

Small businesses may not have the same budget, staff and influence of a large enterprise, but there are still plenty of opportunities for a creative company. And while it may seem like these big companies dominate the online market, that isn’t necessarily the truth. There are some advantages to being a small business in this competition because you can actually do a lot of … [Read more...]

How to Do Content Marketing at Live Trade Shows

Content Marketing at Trade Shows

Content marketing is one of the trendiest buzzwords we’ve seen in online marketing in years, yet what most people refer to as content marketing is nothing new, and originated before the internet was even an idea. Content marketing has been around in some form for longer than we can pinpoint. The Content Marketing Institute has a compelling history of content marketing … [Read more...]

How to Piece Together Data to Tell The Whole Story About Your Customers

Google Analytics

Today’s consumer uses multiple channels and devices to interact with and eventually purchase from a businesses.  If you want to understand the complete story surrounding your customers, and effectively measure your marketing ROI, it’s important to take an integrated approach to measuring marketing channels and collecting data. As marketers, we all have one very important … [Read more...]

How to Keep Finding Quality Blog Topics

Secrets of a Killer Blog Post

Let’s face it...blogging is NOT easy. One of the hardest parts about blogging is the constant need—week after week—to come up with good topics to write about. But before I begin, ask yourself: do you know what criteria makes a blog topic good? If you understand what makes a good blog topic, you’ll understand the “rules of the game” behind blogging. You’ll be able to focus … [Read more...]

My Conversation with Entrepreneur & Business Owner Steve Goedeker

Goedeker's

  Before we dive into the story of Goedeker's, I would love to hear more about your background prior to starting Goedeker's and a little bit more about the history of the store. My dad started Goedeker's in 1951 by repairing TV's in his basement. Soon after he opened a TV repair shop and then a few years later started selling TV's - I would work with my dad after … [Read more...]

Five Reasons Your Awesome Content Isn’t Going Viral [Infographic]

Getting Content to Go Viral

When it comes to getting your content out there in front of the largest possible audience, the goal of most is to have their blog post/video/status update go viral. However, in the majority of cases this does not happen. The good news is that there are lots of things you can do to make sure that you have the best possible chance of producing viral content. What Is 'Going … [Read more...]

6 Online Fashion Retailers Engaging Customers with Personalized Shopping Experiences

Online Shopping

Personalization is quickly evolving from a luxury to a necessity for online retailers. According to a recent Oracle research titled ‘The New Retail Democracy’, 73% of consumers noted the importance of personalization by demanding that brands must tailor their interactions to the individual interests, requirements and purchase history of their shoppers. Most successful retail … [Read more...]

3 Social Media Tactics for Green Marketing

Green Marketing

Companies that specialize in promoting sustainability and earth-friendly strategies experience many challenges in their marketing efforts. In today's society, social media has proven to represent some of the most effective mediums such companies use to get their messages out to the public. Social media isn't as simple as traditional advertising methods, though; it's more … [Read more...]