Smart Marketing Resources for Small & Start Up Businesses
In December, I wrote a guest post titled, “Mobile Marketing Tips for Small Businesses.” In short, it was about simple ways to make your website mobile friendly in a mobile world. In this post, I thought I would do the reverse and review, as a blogger/business owner, a few of my favorite apps. I often [...]
“By the year 2014, mobile internet should take over desktop internet usage,” according to Tag Microsoft. With the world going mobile, not only do you have to worry about how your site renders on Internet browsers, you also need to ensure your site renders properly on mobile browsers. With so many new cell phones hitting [...]
If you run an e-commerce website, you have likely experienced that feeling of apprehension – even panic – at walking away from your dashboard. You know how important it is to monitor your site closely so you can respond to trends or problems. From analytics to social media, you do a lot to keep the [...]
Yelp – your customers use it, and businesses seem to be benefiting from it. According to experts at How Stuff Works, “… Out of all of Yelp’s reviews, 85 percent of them have ratings that are three stars or higher, meaning many people come to talk about their positive experiences rather than the negative ones.” [...]
At first glance, it is no surprise that mobile marketing is continuing to grow as smartphones continue to become more popular; however it is a surprise that some companies are still ignoring this jackpot. Although many have jumped onto the mobile marketing bandwagon, many are still trailing behind. Unfortunately for these companies, the only surprise [...]
The world of marketing changes at such a rapid pace that even the savviest of business owners and marketers have a hard time keeping up to pace. We’re living in a world where content is churned out daily in the form of blog posts, press releases, videos, podcasts, social media updates, among many other tools [...]
It’s no surprise that these days, catching and holding a customer’s attention is something of an art. With advertising and marketing on practically every medium, consumers have become savvy at selectively shifting their attention and looking for what they really want. Simultaneously, more interactive channels have allowed for the same consumers and businesses to engage [...]
As with all things great, there comes a time when Elvis is in the building. In other words, there is always someone or something that comes along and does it better, and the spotlight fades. This happens in the marketing world all the time, and the latest “has-been” just might be QR Codes. QR Codes, [...]
Are you a small business owner overwhelmed by the thought of broadening your web presence? Facebook pages, official websites, twitter accounts, blogs… yikes. Let’s say you are one of those social media/tech savvy businesses who have been early adopters of all the latest online platforms and marketing tools available to you, do you have a [...]
The story of Sarah Delash is an interesting one. Sarah is the VP of Marketing at ‘The Good Group’ and has been charged with re-branding a well established company to re-invigorate its customers and find a new position in the market. Marketers and brand leaders from around the country have grouped together to help Sarah [...]
