5 Things Publishers Are Doing Wrong In Mobile

Mobile Monetization

The traffic shift from desktop to mobile has led to colossal disruptions in publisher monetization. Some publishers have succeeded during this shift and others have failed miserably, but all of them have committed at least one of the sins listed below when monetizing their mobile traffic. Having Too Many Ads Nobody browses the web (or uses their favorite apps) with the … [Read more...]

Custom Mobile Apps: Native or Responsive Web App?

Responsive Design vs. Native Apps

When your business sets out to create a custom mobile application, one of the biggest questions you’re going to have to answer is whether you will build a native or responsive web app. Both approaches can make a lot of sense, and different goals may lend themselves more obviously to one or the other. But which one makes sense for you? There are some key advantages to each … [Read more...]

Making Your Own Explainer Video on a Budget

Explainer Videos

You’re an entrepreneur, not a professional filmmaker, so why should you care about getting behind the camera and making videos about your products or services? It turns out you should care because video is one of the best tools to reach potential customers online. According to a study from Animoto, 96% of consumers say they find videos helpful when shopping online, and 75% have … [Read more...]

The Top 3 Mobile App Software Platforms

Mobile apps

As mobile app developers continue to get creative and technology becomes more streamlined, mobile software platforms have emerged that allow people with little coding knowledge to create an attractive app. As reported by Mashable, there are three platforms that stand out from the crowd. Whether creating an app for fun or as a part of your business’ mobile strategy, these three … [Read more...]

4 Ways To Create A Mobile Strategy For Your Business

Mobile devices have drastically shifted the way today’s world works. From business to social life, mobile represents the largest form of communication with more than 50 percent of all Internet access done over a handheld device. A booming industry, many businesses are jumping on board to promote their label via mobile marketing. For businesses looking to expand their reach … [Read more...]

Top 5 Smartphones in 2014 for Business

Top Smartphones

Without a doubt, today’s smartphones are a business traveler’s best friend. These nifty devices keep everything rolling when you’re on the go. Not only are business travelers using smartphones to email, text, review spreadsheets and stay in touch with clients, but they are using them to book flights, compare hotel prices, rent cars and even monitor baggage. The iPhone 5S With … [Read more...]

Still Seeking Your Brand’s Social Media Soulmate? Time to Jump on Jelly

Jelly Mobile App

Have you ever wondered when social media platforms would come to a head? As in, really merge to create a useful network of information? Well, it’s happening. And it’s all Twitter co-founder Biz Stone’s fault. Stone introduced Jelly, an iOS and Android app. Jelly enables users to get real-time information by gathering public opinion and answers for their pictures, a … [Read more...]

Online Video Mistakes that Could Tank Your Business

Online Video

If video is not a significant part of your marketing strategy and budget, you could be making a genuine error. There is a substantive body of evidence supporting the argument that most people prefer watching videos online to reading text. There is also evidence to support the fact that video has a greater impact on the consumer than text. Just peruse these YouTube statistics … [Read more...]

5 Ways to Advance Sales through Mobile Marketing

Mobile apps

If you can’t remember the last time you walked, biked or drove without seeing someone clutching a smartphone, neither could we. You practically can’t scan a crowd without seeing at least one person staring at a smartphone. In the United States alone, research firm Nielsen revealed in a 2013 study that three out of five mobile phone users own a smartphone. The data also … [Read more...]

How Do You Generate More Traffic with YouTube Marketing?

YouTube Marketing

YouTube is the second largest search engine after Google. A Google product is the number one video-sharing website with 4 billion visitors making a search daily and 60 hours of video uploaded every minute. Now SMBs must consider these two facts - uploading and marketing videos on YouTube helps to give your content visibility in both the platform YouTube as well as in Google … [Read more...]