You Suck At Sales

Bad Sales

Sitting through media sales presentations tends to be a painful experience, which is usually due to a handful of recurring reasons. These are highlighted below, in what I like to call "why you're failing as a salesperson." Your Story Is Boring A sales pitch isn't meant to be a history lesson. Nobody wants to hear a 15-minute monologue on why your company was built or … [Read more...]

Why Accuracy Counts

Local Marketing

Every business that wants to stay competitive in today’s marketplace engages in some level of SEO marketing. SEO-generated leads experience a much higher close rate than referrals, paid search, social media, direct mail and print advertising search results, making them a valuable investment. What businesses — especially small businesses — need to understand is that local … [Read more...]

Prevent Cyber Crime Before It Starts

Cyber Security

Have you ever received an email from someone you didn’t know who wanted you to link to their site? Or maybe you opened a document that you thought was safe only to get a computer virus months later? With the advancement of any new technology comes the advancement of scams and hacking. These invisible criminals are getting smarter and much more creative than they were only two … [Read more...]

My Conversation with Mike Glezos

Entrepreneurship

"This is an important thing to understand: always being humble enough to realize that you don’t know everything. There’s someone out there who can teach you something." – Mike Glezos, March 27th 2014 Last month I was fortunate enough to speak with Mike Glezos, vice president of digital marketing at corpNet and founder of Biz Name Wiz, a business naming agency. During our … [Read more...]

5 Must-Dos on Twitter for Every Entrepreneur

Twitter-entrepreneur2

Twitter, with 241 million monthly active users, is a social platform you cannot afford to ignore. As an entrepreneur who wants to engage the attention of a perceptive target audience, there can be no better friend than Twitter. It’s a great tool for community building, extending brand awareness, connecting with other businesses and listening to conversations about your brand. … [Read more...]

20 Myths to Steer Clear of When Starting a Small Business

Interview with Mike Glezos

Several myths related to small businesses are well nurtured by people and eagerly passed on to new entrants. However, to run your business confidently and successfully, you need to have clarity in your mind and not get confused with these false notions.  1. If you are a start-up the Government will provide a grant There is no blanket assistance or grants that the Government … [Read more...]

Top 5 Smartphones in 2014 for Business

Top Smartphones

Without a doubt, today’s smartphones are a business traveler’s best friend. These nifty devices keep everything rolling when you’re on the go. Not only are business travelers using smartphones to email, text, review spreadsheets and stay in touch with clients, but they are using them to book flights, compare hotel prices, rent cars and even monitor baggage. The iPhone 5S With … [Read more...]

Bitcoin and Business

Bitcoin

Bitcoin is one of the most hotly debated business issues of the moment and, with some big scandals over the past couple of months, the topic has been almost impossible to avoid. You might not be interested in the complicated algorithms behind how it works, or how governments across the world are struggling with how to tax it - but what will interest you is how Bitcoin could … [Read more...]

What Happy Hour Can Do for Your Productivity: How After Work Events Strengthen Your Team

Socializing

If the time that you and your team spends together begins and ends at the office door, you’re doing something wrong. You’re missing out on a huge opportunity to create a happier and more productive workplace. You don’t all have to be best friends and hang out on weekends, but you should be making a concerted effort to organize events that allow people to socialize outside … [Read more...]