7 Small Business Insights From Eye-Tracking Case Studies

eye-tracking-post

Eye-tracking gives us a truly quantified view of both online and offline browsing (we can't get this data anywhere else). Thanks to the evolution of technology, marketers who make use of eye-tracking solutions can glean a world of data relating to how consumers interact with words and digital content. After collecting that data, they can make informed changes to the layout … [Read more...]

Google+ Posts for the Masses: Why You Should Start Advertising Your Plus Posts

Google Plus Ads

Google has started yet another ad-volution: Google +Post Ads designed for the masses. Started just last April, companies have begun to personalize Google+ pages to advertise brands. The result? In just a few months, brand pages have more than 1,000 followers. The secret lies at the heart of Google’s philosophy – to emphasize the idea behind the thing it’s selling, to give … [Read more...]

My Conversation with Pierre Drescher, Founder of The Creative Loft

The Creative Loft

Tell me more about yourself? What did you do before you founded The Creative Loft? I started The Creative Loft not too long after I graduated from University. I focused on Information Systems - I have always bridged the gap between information and technology. I was working for a company in Spain and then I moved back to New York where I worked in IT. I was looking to get … [Read more...]

9 Areas of SEO Many Small Businesses Neglect

small biz seo header

Your company may be doing search engine optimization, but is it doing it right? A surprising number of small businesses — many trying to perform SEO duties themselves with a limited staff — disregard important parts of the process. This can result in disappointing search engine rankings and, just as importantly, utter frustration on the part of your company. You may even … [Read more...]

Increase Your Productivity with these Automation Tools for Entrepreneurs

Send Tasks, Not Emails

As an entrepreneur you should always be striving for productivity. If you can do, in three days, the work that takes other people a week, you’re already well on your way to creating something lasting. Being efficient doesn’t necessarily mean working more either. For me, it’s about the best possible use of the time that’s available to you. But how can you make your working … [Read more...]

Bring Your Pet to Work: Why Your Furry Friends Create a Better Work Environment

Pets in Office

Many modern companies have taken measures to make the workplace a healthier, happier place for employees. We now understand that when people feel better, they work better and the company does better. It’s really a win-win situation. The most progressive companies go to great lengths to make the work environment pleasant. Twitter, for example, caters breakfast and lunch every … [Read more...]

Here Come the Millennials! Who They Are and How They Affect Your Business

Millennials

The economic boom of the 90's was fueled by the coming of age of the large Baby Boomer generation. The fortunes of brands depended on whether they pampered and kept Boomers happy enough to buy from them and keep coming back for more. Today the Boomers are a fading generation, with most heading into retirement and the youngest of them starting to cut back on the discretionary … [Read more...]

10 Free Online Tools Every Internet Marketer Needs to Know

IFTTT

The world of internet marketing is always evolving and internet marketers need to stay on top of their game. It seems like every few weeks a new online tool comes out to help the burden of your work, but sometimes it can be overwhelming with all of the tools that are out there. There are plenty of paid subscription tools that help internet marketers out every day, but if … [Read more...]

3 Ways Cloud Hosting can Help Your SEO

SEO

If you’re a business you should have a website, and if you have a website you should be making some effort to optimize it for search. Recently cloud hosting has been added to the plethora of SEO tips out there, but is there anything to it? Check out the three points below to find out. In essence, even if cloud hosting doesn’t have a significant direct impact, you should … [Read more...]

Don’t Become a ‘Toxic’ Call Center – 5 Tips to Avoid the Pitfalls

Call Centers

As customers, we’ve all dealt with a ‘toxic’ call center at one time or another. Perhaps it was an airline reservation desk or a credit card customer service center. The details may vary but the core problem remains the same: unmotivated agents handling customer calls with undue haste and insufficient knowledge. Before you know what’s hit you, they have hung up and you’re no … [Read more...]