Africa 2.0 – The Mobile Movement

Mobile Phone Revolution

Your $800 iPhone 6 is really cool—and extremely powerful—but the earth-shaking mobile movement that is changing life in Africa is happening on phones that are much less fancy. Essential features that you've long taken for granted, such as sending texts, emailing, basic access to the web and mobile banking are quickly reaching areas of the “oldest continent” — a region where … [Read more...]

WhichPic Launch: Conversation with Founder Mike Jakovcic

LeBron James

Tell me more about WhichPic? What was the impetus for creating this app and how are you looking to position this app to users in the marketplace? One day I was looking through my pictures trying to figure out which picture I was going to put on LinkedIn as my LinkedIn profile picture. I wanted to use the most professional picture I had and I honestly couldn’t decide. In my … [Read more...]

7 Content Marketing Mistakes to Avoid

fail

Everyone is jumping onboard the content marketing bandwagon as they should be. But be sure that you aren't just doing it haphazardly without having a concise goal in mind. You should know who your readers are, or who you want to be your readers, and speak to them. You should have a content marketing agenda to keep you on track and so you can complete your goals. But what … [Read more...]

The Story of Wheel Media & One Man’s Mission to Change the World One Non-Profit at a Time

Entrepreneurship

On Friday, I was fortunate enough to speak with Michael Rolph, CEO and Founder of Wheel Media, an agency that specializes in delivering web design, social media and SEO services to small businesses, with a focus on non-profits. In the late 90’s, Michael skipped out on a career in mortgage banking to go back to school to get a Master’s in Education, with the goal of working … [Read more...]

Finding Opportunities Online for Internet Marketers

haro

There are a bunch of online tools and strategies to find new opportunities to get  your brand or clients mentioned. Sometimes it can become a lot and overwhelming, so find the tools that help you be the most efficient that you can and forget the others for the time being. New Way to do Digital PR HARO – Setup alerts through Help a Reporter Out to be notified when something … [Read more...]

Holiday Season Advertising 101

2014 Holiday Planning Guide

You may have heard about the colossal Singles Day holiday sale that takes place in China every year. For some Chinese companies, 33% of their annual revenue can be generated from this one-day online shopping spree that puts Black Friday and Cyber Monday to shame. Last year, online spend in China exceeded $5.75 billion USD on that day alone, which was almost three times the … [Read more...]

5 Things Publishers Are Doing Wrong In Mobile

Mobile Monetization

The traffic shift from desktop to mobile has led to colossal disruptions in publisher monetization. Some publishers have succeeded during this shift and others have failed miserably, but all of them have committed at least one of the sins listed below when monetizing their mobile traffic. Having Too Many Ads Nobody browses the web (or uses their favorite apps) with the … [Read more...]

7 Google Analytics Dashboards for Small Business Owners

7 Google Analytics Dashboards

I recently walked into a local pizza shop with a few co-workers. We looked up their menu and phone number in a standard Google search, which Google and Yelp provided. I asked one of the pizza shop owners if they've ever considered creating a website. His response was: Ah, I don't really understand that stuff. Do you mean Yelp? They help us. I told him that Yelp is definitely … [Read more...]

Custom Mobile Apps: Native or Responsive Web App?

Responsive Design vs. Native Apps

When your business sets out to create a custom mobile application, one of the biggest questions you’re going to have to answer is whether you will build a native or responsive web app. Both approaches can make a lot of sense, and different goals may lend themselves more obviously to one or the other. But which one makes sense for you? There are some key advantages to each … [Read more...]

Secrets Of Hyper-Responsive Customers

Hyper-responsive customers

Your business needs hyper-responsive customers to move forward. These customers are the backbone to any successful company and should heavily influence how you conduct yourself and operate your company. In order to market to these customers, you need to be able to first understand who they are and what influences their buying decisions. Who Are Hyper-Responsive … [Read more...]