5 Things Publishers Are Doing Wrong In Mobile

Mobile Monetization

The traffic shift from desktop to mobile has led to colossal disruptions in publisher monetization. Some publishers have succeeded during this shift and others have failed miserably, but all of them have committed at least one of the sins listed below when monetizing their mobile traffic. Having Too Many Ads Nobody browses the web (or uses their favorite apps) with the … [Read more...]

7 Google Analytics Dashboards for Small Business Owners

7 Google Analytics Dashboards

I recently walked into a local pizza shop with a few co-workers. We looked up their menu and phone number in a standard Google search, which Google and Yelp provided. I asked one of the pizza shop owners if they've ever considered creating a website. His response was: Ah, I don't really understand that stuff. Do you mean Yelp? They help us. I told him that Yelp is definitely … [Read more...]

Custom Mobile Apps: Native or Responsive Web App?

Responsive Design vs. Native Apps

When your business sets out to create a custom mobile application, one of the biggest questions you’re going to have to answer is whether you will build a native or responsive web app. Both approaches can make a lot of sense, and different goals may lend themselves more obviously to one or the other. But which one makes sense for you? There are some key advantages to each … [Read more...]

Secrets Of Hyper-Responsive Customers

Hyper-responsive customers

Your business needs hyper-responsive customers to move forward. These customers are the backbone to any successful company and should heavily influence how you conduct yourself and operate your company. In order to market to these customers, you need to be able to first understand who they are and what influences their buying decisions. Who Are Hyper-Responsive … [Read more...]

7 Small Business Insights From Eye-Tracking Case Studies

eye-tracking-post

Eye-tracking gives us a truly quantified view of both online and offline browsing (we can't get this data anywhere else). Thanks to the evolution of technology, marketers who make use of eye-tracking solutions can glean a world of data relating to how consumers interact with words and digital content. After collecting that data, they can make informed changes to the layout … [Read more...]

Google+ Posts for the Masses: Why You Should Start Advertising Your Plus Posts

Google Plus Ads

Google has started yet another ad-volution: Google +Post Ads designed for the masses. Started just last April, companies have begun to personalize Google+ pages to advertise brands. The result? In just a few months, brand pages have more than 1,000 followers. The secret lies at the heart of Google’s philosophy – to emphasize the idea behind the thing it’s selling, to give … [Read more...]

My Conversation with Pierre Drescher, Founder of The Creative Loft

The Creative Loft

Tell me more about yourself? What did you do before you founded The Creative Loft? I started The Creative Loft not too long after I graduated from University. I focused on Information Systems - I have always bridged the gap between information and technology. I was working for a company in Spain and then I moved back to New York where I worked in IT. I was looking to get … [Read more...]

9 Areas of SEO Many Small Businesses Neglect

small biz seo header

Your company may be doing search engine optimization, but is it doing it right? A surprising number of small businesses — many trying to perform SEO duties themselves with a limited staff — disregard important parts of the process. This can result in disappointing search engine rankings and, just as importantly, utter frustration on the part of your company. You may even … [Read more...]

Increase Your Productivity with these Automation Tools for Entrepreneurs

Send Tasks, Not Emails

As an entrepreneur you should always be striving for productivity. If you can do, in three days, the work that takes other people a week, you’re already well on your way to creating something lasting. Being efficient doesn’t necessarily mean working more either. For me, it’s about the best possible use of the time that’s available to you. But how can you make your working … [Read more...]

Bring Your Pet to Work: Why Your Furry Friends Create a Better Work Environment

Pets in Office

Many modern companies have taken measures to make the workplace a healthier, happier place for employees. We now understand that when people feel better, they work better and the company does better. It’s really a win-win situation. The most progressive companies go to great lengths to make the work environment pleasant. Twitter, for example, caters breakfast and lunch every … [Read more...]