The Story of Wheel Media & One Man’s Mission to Change the World One Non-Profit at a Time

Entrepreneurship

On Friday, I was fortunate enough to speak with Michael Rolph, CEO and Founder of Wheel Media, an agency that specializes in delivering web design, social media and SEO services to small businesses, with a focus on non-profits. In the late 90’s, Michael skipped out on a career in mortgage banking to go back to school to get a Master’s in Education, with the goal of working … [Read more...]

Finding Opportunities Online for Internet Marketers

haro

There are a bunch of online tools and strategies to find new opportunities to get  your brand or clients mentioned. Sometimes it can become a lot and overwhelming, so find the tools that help you be the most efficient that you can and forget the others for the time being. New Way to do Digital PR HARO – Setup alerts through Help a Reporter Out to be notified when something … [Read more...]

Holiday Season Advertising 101

2014 Holiday Planning Guide

You may have heard about the colossal Singles Day holiday sale that takes place in China every year. For some Chinese companies, 33% of their annual revenue can be generated from this one-day online shopping spree that puts Black Friday and Cyber Monday to shame. Last year, online spend in China exceeded $5.75 billion USD on that day alone, which was almost three times the … [Read more...]

5 Things Publishers Are Doing Wrong In Mobile

Mobile Monetization

The traffic shift from desktop to mobile has led to colossal disruptions in publisher monetization. Some publishers have succeeded during this shift and others have failed miserably, but all of them have committed at least one of the sins listed below when monetizing their mobile traffic. Having Too Many Ads Nobody browses the web (or uses their favorite apps) with the … [Read more...]

7 Google Analytics Dashboards for Small Business Owners

7 Google Analytics Dashboards

I recently walked into a local pizza shop with a few co-workers. We looked up their menu and phone number in a standard Google search, which Google and Yelp provided. I asked one of the pizza shop owners if they've ever considered creating a website. His response was: Ah, I don't really understand that stuff. Do you mean Yelp? They help us. I told him that Yelp is definitely … [Read more...]

Custom Mobile Apps: Native or Responsive Web App?

Responsive Design vs. Native Apps

When your business sets out to create a custom mobile application, one of the biggest questions you’re going to have to answer is whether you will build a native or responsive web app. Both approaches can make a lot of sense, and different goals may lend themselves more obviously to one or the other. But which one makes sense for you? There are some key advantages to each … [Read more...]

Secrets Of Hyper-Responsive Customers

Hyper-responsive customers

Your business needs hyper-responsive customers to move forward. These customers are the backbone to any successful company and should heavily influence how you conduct yourself and operate your company. In order to market to these customers, you need to be able to first understand who they are and what influences their buying decisions. Who Are Hyper-Responsive … [Read more...]

7 Small Business Insights From Eye-Tracking Case Studies

eye-tracking-post

Eye-tracking gives us a truly quantified view of both online and offline browsing (we can't get this data anywhere else). Thanks to the evolution of technology, marketers who make use of eye-tracking solutions can glean a world of data relating to how consumers interact with words and digital content. After collecting that data, they can make informed changes to the layout … [Read more...]

Google+ Posts for the Masses: Why You Should Start Advertising Your Plus Posts

Google Plus Ads

Google has started yet another ad-volution: Google +Post Ads designed for the masses. Started just last April, companies have begun to personalize Google+ pages to advertise brands. The result? In just a few months, brand pages have more than 1,000 followers. The secret lies at the heart of Google’s philosophy – to emphasize the idea behind the thing it’s selling, to give … [Read more...]

My Conversation with Pierre Drescher, Founder of The Creative Loft

The Creative Loft

Tell me more about yourself? What did you do before you founded The Creative Loft? I started The Creative Loft not too long after I graduated from University. I focused on Information Systems - I have always bridged the gap between information and technology. I was working for a company in Spain and then I moved back to New York where I worked in IT. I was looking to get … [Read more...]