Smart Marketing Resources for Small & Start Up Businesses
In the past two years, the ‘Daily Deal’ industry has exploded, trying to position itself as a great marketing solution for all small business owners. While there may be some instances where participating in a daily deal for your business is something to experiment with, I have seen first hand an overwhelming negative response from [...]
I wholeheartedly believe that incentive programs are key to making your workforce more efficient and productive, especially in performance based work environments. In this post I’m going to explore the topic of performance based incentive programs and the psychology behind why your company would benefit from putting them into action. Currently, I work at a [...]
Writing a clear and concise mission statement is necessary for any successful business. This shows customers, investors, and partners what you aim to do and how you aim to do it. Although your mission statement should express the values and passion that goes into your business, don’t assume it should be another boring piece of [...]
There’s plenty of email marketing advice out there for small businesses – some of it’s good, and some of it’s not so good. How do you know what will work? Not every suggestion out there will apply to your campaign. It’s good to follow best practices, but they don’t work for everyone. That’s what testing [...]
Starting up a small business is complicated. Exciting, but complicated. Despite your hard work to develop quality service and a good product, your new business cannot succeed without happy, loyal customers who support your business and spread the word about it to friends, family and co-workers. That’s why the right marketing for the right crowd [...]
It is no secret that Pinterest is quickly becoming one of the most popular social networking sites, and many have taken notice that most of these users are women. In fact, according to Techcrunch 97% of Pinterest’s Facebook fans are women, and The Huffington Post reports that women drive 85 percent of the traffic to [...]
“Necessity is the mother of all invention.” Many people ascribe this quote to Plato; others bring up Einstein when this quote is mentioned. While the author of this proverb is unknown, its meaning is not. Countless numbers of leaders, coaches and entrepreneurs have trumpeted the merits of this proverb. My father first introduced me to [...]
There are many benefits to blogging for business. Business blogging is a way to establish a brand identity and voice, share information, and participate in a conversation with target audience members and other stakeholders. In addition, operating a business blog can help improve the SEO efforts of your website. The search engines favor websites that [...]
Viper-what? ViperChill. No this is not a barrel-rolling, double-dipping, gut-wrenching ride at Six Flags Great Adventure. Nor is this a venomous critter. Viperchill is the best internet marketing blog you have never heard of. ViperChill provides rich, in-depth articles on topics that no one else is willing to write about for free. In addition to [...]
This post is a follow-up to the original post, Find Your Inner Entrepreneur: The Day I Stopped Asking “What If” that was published by Steve Murphy to Get Busy Media on March 29, 2011 Entrepreneurship is a tricky word. I feel like everyone wants to call themselves an entrepreneur these days, myself included. People love self [...]
Do you have a passion for small business, marketing, or entrepreneurship? We're always looking for talented writers to contribute to the blog. If you're interested, drop us a line on the contact page.
