Double Your Instagram Followers In Just 5 Minutes Per Day

Instagram

Instagram is becoming a popular aspect of social media marketing and with more than 200 million monthly users it is easy to see why. That is a large audience that you could be tapping into in order to promote your products and services. So how do you get started? The great thing about Instagram is that you do not necessarily need to have a massive following in order to be a … [Read more...]

4 Ways to Jump into a New Tech Career Without Getting Another Degree‏

Silicon Valley

Be honest, how much did you know about yourself and what you wanted out of life when you were 18 years old? If you were like most college freshmen, you probably didn’t know much about the direction you wanted to head.  You picked your undergraduate major based on some interest you had developed in high school without thinking too much about what a career in that field would … [Read more...]

Small Business Budgets and Modern Website Costs

small biz budgets header

With small businesses generating more than 65% of new jobs in the U.S. since 1996, the market for small business websites has skyrocketed. Today, creating a website or a blog has an extremely low learning curve with WYSWYG (what you see is what you get) tools. Taking care of all the things that come with owning a small business, such as filling customers’ orders, daily … [Read more...]

Chargebacks Could Thwart Your Entrepreneurial Brilliance

ChargeBacks

You have invested boucou cash in your upstart. You have rallied friends and family to help support the success of your brain child. Blood, sweat and tears have created the success that you’re currently enjoying. Now you’re smacked in the face with a financial conundrum: chargebacks, an entrepreneur’s worst nightmare. No one wants to give hard earned money back. So, what’s … [Read more...]

5 Analytics Tools You Should Be Using

Google Analytics

The Internet is one of the primary avenues through which business owners connect with current and potential customers. Some might even go so far as to say that if your business is not on the Internet, it may as well not exist. However, even if your business has a dozen social media accounts, a mobile website and three YouTube channels, you could still be missing out on the … [Read more...]

How Small Businesses can Leverage Online Marketing Channels

SEO for Small Businesses

Small businesses may not have the same budget, staff and influence of a large enterprise, but there are still plenty of opportunities for a creative company. And while it may seem like these big companies dominate the online market, that isn’t necessarily the truth. There are some advantages to being a small business in this competition because you can actually do a lot of … [Read more...]

Realities Of The Responsibility of Your Own Business

Startups

Starting up your own business seems like the ultimate freedom. No more bossy bosses. No more poor pay. No more horrendous hours... right? Well, maybe not. But before you’re put off entirely, there are clearly many pros – as well as the cons - to running your own start-up. It’s a big step, so perhaps take some time to put everything into consideration first... Advantages When … [Read more...]

Making Your Own Explainer Video on a Budget

Explainer Videos

You’re an entrepreneur, not a professional filmmaker, so why should you care about getting behind the camera and making videos about your products or services? It turns out you should care because video is one of the best tools to reach potential customers online. According to a study from Animoto, 96% of consumers say they find videos helpful when shopping online, and 75% have … [Read more...]

How to Do Content Marketing at Live Trade Shows

Content Marketing at Trade Shows

Content marketing is one of the trendiest buzzwords we’ve seen in online marketing in years, yet what most people refer to as content marketing is nothing new, and originated before the internet was even an idea. Content marketing has been around in some form for longer than we can pinpoint. The Content Marketing Institute has a compelling history of content marketing … [Read more...]

How to Piece Together Data to Tell The Whole Story About Your Customers

Google Analytics

Today’s consumer uses multiple channels and devices to interact with and eventually purchase from a businesses.  If you want to understand the complete story surrounding your customers, and effectively measure your marketing ROI, it’s important to take an integrated approach to measuring marketing channels and collecting data. As marketers, we all have one very important … [Read more...]