The following is a guest post written by Nick Stamoulis, a renowned SEO blogger and CEO of Brick Marketing.
While SEO is a long term strategy, there should be some sign of success within six months to a year if you’re doing it correctly. If you’ve been working on an SEO campaign for a year and have seen no measurable increase in website traffic and visitor conversions, it’s time to re-evaluate the strategy. Before continuing your campaign, check to see if you are guilty of any of the following:
Your Website Stinks
The best SEO campaign in the world will not help a bad website. It may bring traffic to the site, but those visitors aren’t going to convert. If anything they will bounce right out of there, which is something that the search engines take note of. It’s important to have a user-friendly, well designed website that includes lots of high quality content.
You Are Targeting the Wrong Keywords
Before starting an SEO campaign, it’s necessary to do keyword research. Never assume that you know how your target audience members are searching for the products or services that you provide. Missing important keywords will result in missing out on prospects. It’s important to select keywords carefully. Broad keywords have more competition and niche keywords have low search volume. Aim for mid range keywords and include longtail keywords to attract searchers that are transitioning from research mode to purchase mode.
You Aren’t Creating New Content
Content is a huge piece of the SEO puzzle. Content isn’t just the text on your website. In order to be successful with SEO it’s important to have content real estate across the web. Publish blog posts, articles, press releases, and videos to establish trust with the search engines and your target audience.
You Aren’t Getting New Links
The best link portfolio for SEO purposes is diverse, which means that you can’t stick to the same few methods over and over again. A link building campaign should include article marketing, social networking, directory submission, blogging and blog commenting, video marketing, press release distribution, and more. Be creative with your link building and do research to find new places to build links on an ongoing basis.
You Aren’t Using Social Media
Social media is no longer just a branding tool. SEO and social media are becoming more integrated every day. Social data and “social signals” are now part of the search engine ranking algorithms. The search engines use social links to determine relevance and trust; meaning that if a link is Shared, Liked, +1’d, or Re-Tweeted numerous times it will help to improve its ranking. Of course, this is just one of many ranking factors, but it shouldn’t be ignored.