The world of marketing changes at such a rapid pace that even the savviest of business owners and marketers have a hard time keeping up to pace. We’re living in a world where content is churned out daily in the form of blog posts, press releases, videos, podcasts, social media updates, among many other tools and platforms available to businesses today.
SoLoMo (Social, Local, Mobile) is at the height of all that is going on in the world of local marketing and they continually grow to be a critical factor in being able to successfully compete with other local small business owners for customers.
In this post, I’m going to cover the three most important areas in online marketing your business must take advantage of to market itself successfully in today’s business environment.
Social – For the first time ever, social media has given businesses the opportunity to reach out and create a dialogue with current and potential customers. Before social media platforms came about, companies pushed their marketing messages.
Take advantage of the many opportunities that are available to you through the use of social media and create a plan to use it in a strategic way for the best business potential.
Local – Local businesses need a local focus, however there are many businesses that fail to take true advantage of the many opportunities to market to local customers online. This can be done by incorporating things onto your website, or taking advantage of online tools or applications such as using Google Places or Foursquare for business.
By doing some simple research, you will find that there are many opportunities out there right within your reach.
Mobile – Mobile marketing is only going to become increasingly important as time goes on and technology continues to evolve. With so many mobile devices out there such as the iPad, as well as smartphones, you have to have a mobile strategy; otherwise you’re leaving business on the table.
Mobile paid search ads and responsive designed websites are just a couple of ways to reach mobile users to your website.
Take some time to review if your company would benefit from creating a mobile marketing strategy by talking within your company and with your customers, to see if mobile will aid in reaching your business objectives and goals.
These three marketing activities will help your business get its name out there in front of the right people, and it doesn’t have to cost you too much other than time and a little effort. Since marketing is continually shifting towards these areas, re-adjusting your marketing efforts to expand in these areas will prove to be beneficial in the long run.