WordPress is an amazing content management system.
The problem is that despite the wide range of plugins that are available – it’s easy to forget sometimes that there are certain tasks that could be made much easier.
In this post I am going to share a number of very useful plugins that will help us as content marketers; get more done, optimize our content and improve usability.
The great thing is that all of these plugins are 100% free to use so you can get started with these plugins right away and start making a difference right away.
Get More Done In Less Time
Having an editorial calendar is essential for any blogger or content marketer.
Staying organized is key and being able to visualize what content is being published and when it’s being published is extremely important.
One of the difficult things has always been moving these posts around.
With this simple plugin you can view all of your posts in a calendar style layout. You can then drag and drop these posts as well as edit them all from the editorial calendar.
Whether you’re working with a team or you’re managing things on your own – having some sort of system for managing tasks can do wonders for your productivity.
If you’re managing things on your own you may be better off with a standalone task management system but if you have a team CollabPress is well worth taking a look at.
This plugin allows you to add a full project and task management system into WordPress. This is great for keeping your team running like a well-oiled machine.
Peter’s Post Notes
Sometimes all you need in order to keep your editorial team and writing team working in sync is a tool to record notes.
This plugin adds a notes widget within the post edit screen so that everyone knows what’s happening.
Peter’s Collaboration E-mails
When used in conjunction with Peter’s Post Notes, the plugin above – you will be able to ensure that all the notes your team adds to posts will be emailed to relevant users.
This helps improve communication in a big way.
Optimize Your Content For Organic Search
WordPress SEO by Yoast
It used to be that you had to use 5+ plugins to do what this plugin does. And this plugin does them all better.
I’ve tested other SEO plugins on the market (some of which I mention here) but nothing really compares to this as of yet.
Here are some examples of what you can do with this plugin:
- Management of page titles & meta data
- XML sitemaps
- Add content to your RSS feed
- Permalink tweaks
- Add Open Graph meta data
- Add Twitter card meta
- Set Google+ publisher page
- In depth page analysis
- And lots more
In a recent group interview on WP Kube, WordPress SEO was picked out as the favorite WordPress plugin by over 40 experts.
SEO Audit by ContentLook
This plugin looks at your progress in several different areas:
- Social Media
Rather than simply telling you what’s wrong, SEO Audit will tell you how to improve it.
The focus here is on giving you something actionable that you can work on.
If you’re struggling to optimize your content then this plugin might be a great help to you.
Just give the plugin a bit of information to go on and it will research a topic for you and tell you the sorts of phrases to include.
You also get guidance on how to structure your post.
This isn’t something that I’ve used yet but I’m very intrigued.
Improve Your Site’s Usability
W3 Total Cache
The loading time of your website is important.
A slow site won’t just annoy your visitors but it will seriously affect your conversions.
This plugin will make serious improvements to your website’s loading time and includes features such as:
- Browser caching
- Page caching
- Database caching
- Object caching
- CDN support
- Cloudflare support
- And more..
I’ve used various plugins that are designed to improve the loading time of WordPress sites but nothing else I’ve tried beats this on features. Well not yet anyway.
The built in search that comes with WordPress leaves a lot to be desired.
This plugin gives you a range of options that allow you to significantly improve the internal search function.
One of the main reasons that I have used this in the past is to hide certain pages from the internal search.
Pages like thank you and confirmation pages that my mailing list subscribers are directed to are a good example. These types of pages are setup with goal tracking within Google Analytics. By blocking these pages it means my data will be more precise.
It also means that your websites visitors are going to get a much better experience too.
This is a very useful plugin.
Not only does it allow you to add social sharing buttons that are very unique (they don’t look like the usual ones supplied by social media sites).
It also adds a related post section below your content which makes it easier for your readers to find more content they’re interested in.
Ultimately it will help to keep your readers on your site for longer and improve engagement.
Over to you
There are an incredible amount of plugins available that can help you with your content marketing efforts but the above plugins have the potential to make a huge difference to you.
Which plugins are you using right now that are making a big difference to you?
We would love to hear more in the comments below.